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The current business environment in India has witnessed a growth but is facing constant competition and therefore areas of competitive advantages need to be explored which lie both in value-creation and costreduction. To move up the value curve and compete for heightened efficiency Indian firms will have to adopt the time tested best practices of which increase in IT adoption has been high as it provides the necessary productivity benefits which contribute to a firm’s competitiveness.

The findings of a global survey about technology adoption at workplace conducted in North America, Europe, India and other Asian countries by Filigree Consulting, an independent global consulting firm specializing in technology research, are eye-opening:

71% of businesses are not effective at using collaboration to drive business value throughout their organizations.

Organization that adopted a comprehensive technology approach and investment achieved 300 % improvement in the following 5 areas:

  • Rate of Innovation
  • Faster and more informed decision making
  • Increased productivity
  • Enhanced customer experience
  • Reduced travel costs

Yet at the ground, technology adoption is low especially in Micro, Small and Medium Enterprises (MSMEs). As per a nation-wide study conducted by Intuit in collaboration with Government bodies and leading institutions of India, the key factors deter investment in technology are high costs, lack of skilled manpower, low awareness of the benefits of technology, security and privacy, and lack of customization. An intelligent analysis of the business environment and collaboration between the organization and technology is the ideal solution. It is important to keep in mind that technology when imposed leads to failure while when adapted to the organizations needs results in rapid ascent in productivity and profits.

The suggestions offered in Visual Collaboration Solutions Best Practices: Global Report and Recommendations, is that the highest business value can be achieved through adoption of technology which offers a strategy that deploys integrated solutions, supporting services and best practices.